NATIONAL iced drinks company, Polar Krush has announced its first acquisition in the purchase of competitor, Fraser Distribution, trading as Slushee UK.
Slushee UK is currently the fourth largest player in the UK market and this major acquisition strengthens Polar Krush’s grip on the UK consumer frozen drinks market. The purchase includes Slushee UK’s large fleet of machines, situated in stockists right across the leisure sector in the UK, including a wide range of trampoline parks and activity centres.
Paul Goldfinch, owner and managing director of Polar Krush said: “The two businesses will work synergistically together and we are very much looking forward to welcoming the Slushee UK stockists into the Polar Krush family. We will be visiting all of our new clients in the very near future and we are sure that current Slushee UK stockists will appreciate the benefits of the joining of the two businesses.
“This purchase will not only strengthen our position in the UK market but also allows us to gain significant international business in Europe, complimenting the growth Polar Krush has already seen on the continent this year. We have exceeded our export targets by far this year and are now trading in France, Spain, Portugal, Holland and Sweden. We have ambitious growth targets and the acquisition of Slushee UK will help us to expand the business even further.”
Last year saw the Polar Krush factory in Ashington, Northumberland undergo a major £1 million factory refit which increased the team’s output by 500 percent. The new factory, which opened in December 2017, utilises A.I and technology to completely automate everything from filling boxes to collating and palletising. This investment has allowed Polar Krush to increase the number of engineers and sales people in the field as well as increasing employment at the factory as the business continues to grow.”